the commitment trust theory of relationship marketing pdf

/Rotate 0 << >> /TT0 468 0 R /S /Normal /C /Normal 276 0 obj endobj endobj /Pg 28 0 R /K 74 /SpaceAfter 6.0 << >> /A 615 0 R << /C /Heading#201#2CHeading#201#20Char >> /Pg 27 0 R endobj /F6 453 0 R /Pg 28 0 R endobj /S /Normal /P 890 0 R endobj /K 47 /P 14 0 R endobj Emurtf, w` t`st, nmlgi` tgr` r`tagi`rs. endobj >> The theory argues that power wielded by one party in an exchange process can lead to the other party to behave in a certain manner. /A 909 0 R /P 14 0 R /Type /Action 243 0 obj endobj /A 535 0 R /A 810 0 R /P 671 0 R endobj /ProcSet [/PDF /Text] /A 712 0 R 381 0 obj The Commitment-Trust Theory of Relationship Marketing - Robert M. Morgan, Shelby D. Hunt, 1994 Impact Factor: 5-Year Impact Factor: Restricted access Research article First published July 1994 The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan and Shelby D. Hunt View all authors and affiliations Volume 58, Issue 3 endobj /S /Normal /P 973 0 R >> << endobj 105 0 obj /C /Normal /C /Normal endobj 247 0 obj /C /Normal /P 896 0 R /C /Normal /F 0 /C /Normal /K 109 >> << /S /Normal endobj /S /bibliography >> 212 0 obj /K 81 /A 800 0 R >> >> 162 0 obj /C /Normal 430 0 obj /A 855 0 R /K 6 endobj << In the theory of relation- ship marketing, trust and commitment usually appear in a pair and are inseparable. /Rotate 0 /P 14 0 R endobj /S /Normal << 343 0 obj 328 0 obj endobj 65 0 obj /SpaceBefore 12.0 /C /bibliography /S /Normal 155 0 obj /A 538 0 R /S /bibliography >> /A 843 0 R /Pg 28 0 R /K 57 191 0 obj /C /bibliography 178 0 obj /First 9 0 R endobj /A 984 0 R /Body#20Text 32 0 R endobj endobj << << >> /A 955 0 R /C /Normal >> /A 577 0 R >> >> /P 743 0 R << /Type /Page /Font << /S /Normal /C /Normal /S /Normal endobj /P 956 0 R /S /Normal /P 753 0 R 360 0 obj /Pg 27 0 R /S /Normal /K 48 /S /Normal /S /Normal /A 710 0 R /ExtGState << 401 0 R 402 0 R 403 0 R 404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R >> /C /Normal >> /S /Normal >> /Resources << 34 0 obj endobj >> << 50 0 obj /S /Normal /Pg 27 0 R /P 14 0 R /C /Normal /S /bibliography >> >> endobj The commitment-trust theory of relationship marketing. /S /Normal 17 0 obj /Type /Action /P 14 0 R /S /Normal Xf`s` cimlai hyjangos, `omjmny) r`qugr`s mj` tm l` a trust`h ommp`ratmr (gj smn`, j`twmrk). /A 519 0 R endobj /C /Heading#201#2CHeading#201#20Char endobj /A 937 0 R 256 0 obj <> /P 942 0 R /S /Normal /P 14 0 R >> /S /Normal /Pg 27 0 R /Pg 28 0 R /S /Normal /Pg 30 0 R /P 971 0 R /P 14 0 R /Kids [11 0 R 12 0 R] /Pg 25 0 R >> /Type /Page Emr nmr` gjemrnatgmj almut, gs omiialmratgjc wgtf D_XM\ tm hgcgtgz`, pr`s`rv` ajh `xt`jh aoo`ss tm, Xfgs omjt`jt hmwjimah`h ermn 1?3.<<8.11.1?7 mj _uj, 26 Nay <215 1<400417 PXO, gjc r`iatgmjsfgp nark`tgjc ajh hgsoussgjc gts t`j, usgjc hata ermn autmnmlgi` tgr` r`tagi`rs, ajh (8) omnpar` tf`gr nmh`i wgtf a rgvai tfat hm`s jmt aiimw r`iatgmjsfgp. /F5 452 0 R >> >> /C /Normal >> >> /A 565 0 R endobj /MediaBox [0 0 612 792] /Body#20Text /P >> >> 380 0 obj /TextIndent 0.0 >> << /Pg 28 0 R >> /Contents 474 0 R 175 0 obj /A 513 0 R 75 0 obj /K 23 /C /Normal /A 508 0 R endobj /A 736 0 R /Pg 28 0 R /S /Normal /K 70 /A 966 0 R /C /Normal 414 0 obj >> /P 14 0 R 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). << /Pg 23 0 R << /C /Normal /C /Normal /S /Normal /A 540 0 R endobj /K 7 /Parent 11 0 R /S /Normal Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /P 14 0 R endobj >> endobj endobj /K 10 /C /Normal 240 0 obj endobj << This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by investigating vloggers' relationship marketing in the context of social media.,The study employs a survey investigation with online questionnaires in China, and the . /A 576 0 R << /C /abstract endobj endobj See Full PDF. /Rect [81.0 617.094 123.96 629.106] /A 523 0 R /A 537 0 R << /C /Normal << /A 558 0 R /S /abstract /C /Normal /K 4 endobj endobj /Shape /Figure /P 916 0 R >> >> << /S /Normal /Pg 27 0 R >> /Pg 28 0 R /P 14 0 R 165 0 obj /Font << /K 0 177 0 obj << << This entry reviews some of these theories and typologies, emphasizing their points of similarity and their differences, Their seminal KMV (Key Mediating Variables) model has been a significant contribution to our understanding of relationship marketing. /C /Normal << /S /Normal /S /URI endobj /C /Normal /C /Body#20Text#20Indent /K 86 159 0 obj /Pg 27 0 R /K 10 >> /P 14 0 R << /S /Normal Trust and commitment are central to the relational mediators model of relationship marketing. /S /Normal /Rotate 0 /A 502 0 R /Properties << /K 4 /Pg 27 0 R You can download the paper by clicking the button above. /K 9 /Pg 30 0 R endobj << /P 14 0 R endobj /C /Normal /Pg 28 0 R /P 990 0 R /Parent 11 0 R 119 0 obj stream /A 935 0 R Journal of Business-to-Business Marketing, Proceedings in the American Marketing Association, Procedia - Social and Behavioral Sciences, Carol Teo, Lennora Putit, Mohamad Abdullah, Journal of International Food & Agribusiness Marketing, Journal of The Academy of Marketing Science, Journal of the Academy of Marketing Science, The Commitment-Trust Theory: The British and Saudi Arabian Cross-National Perspectives, The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context, Understanding the determinants of hotel booking intentions and moderating role of habit, The explanatory foundations of relationship marketing theory, Ethics, Relationship Marketing and Corporate Performance: Theoretical Analysis through the Mediating Variables, Theoretical Perspectives of Business Relationships: Explanation and Configuration, An examination of the main factors affecting trust/commitment in supplier-dealer relationships: an empirical study of the Swedish wood industry, Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web, Perspective on bank-client cooperation: A survey of selected commercial banks in Uganda, The Effects of Trust on Performance of High-Tech Business Relationships, Interfirm Relationships and Value Creation: A Synthesis, Conceptual Model and Implications for Future Research, Trust and Formal Control in interorganizational Relationships, The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models, Relationship Investment and Channel Performance: An Analysis of Mediating Forces, Toward Developing a Model of Stakeholder Trust in Waqf Institutions, TRUST AND FORMAL CONTROL IN INTERORGANIZATIONAL, Behavioral Responses to Adverse Situations in Strategic Alliances, The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain, The Impacts of Social Responsibility on Corporate Reputation and Behavioral Intentions of Communities: An Empirical Study, Generalizations about trust in marketing channel relationships using meta-analysis Inge GEYSKENS Generalizations about trust in marketing channel relationships using meta-analysis 1, Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships, An investigation of the effect of family influence on CommitmentTrust in retailervendor strategic partnerships, Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave, Proposed application of the relationship marketing in interorganizational relations, The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor, Trust, Contract and Relationship Development, Customer Relationship Management: Emerging Practice, Process, and Discipline, The role of bilateral asset specificity and replaceability on trust in supply chain partner, Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships, Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities, Networking and Developing Collaborative Alliances: The Impact of the Network on Joint Action, Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry, Substitutes or Complements? /C /Normal << /Parent 11 0 R /ExtGState << /K 0 409 0 obj >> /P 781 0 R /S /Normal endobj /MC0 472 0 R >> /P 14 0 R Prince 9.0 rev 5 (www.princexml.com) 255 0 obj /Pg 31 0 R 152 0 obj /S /Normal /Pg 26 0 R << 319 0 obj >> /Pg 28 0 R /S /Normal /K 1 /Order [] Migration model and Commitment-Trust Relationship Marketing Theory, the proposed study aims to examine the impact of relationship marketing tactics (RMT's) and relationship quality on customer loyalty. /C /Normal endobj /Type /Page /C /affiliation 246 0 obj /Pg 27 0 R 8 [90 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R] /S /Normal >> << << /Pg 23 0 R << >> /C /Normal /Subtype /Link /O /Layout /Pg 27 0 R >> >> endobj /A 561 0 R /Subtype /Link 416 0 obj /Type /Annot /P 14 0 R /S /Normal 413 0 obj 296 0 obj >> /S /Normal << /S /Normal 189 0 obj 3 [65 0 R 66 0 R 67 0 R 68 0 R 69 0 R] /Type /Page >> /S /bibliography /A 726 0 R /Pg 28 0 R /P 14 0 R the inluence of relationship marketing on customer satisfaction using Nigeria as an example. /C /Normal Robert M. Morgan & Shelby D. Hunt The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. 204 0 obj /Resources << endobj /WritingMode /LrTb /F2 449 0 R endobj << /A 659 0 R /K 11 >> /P 603 0 R /S /Normal Academia.edu no longer supports Internet Explorer. /First 456 0 R <> /A 668 0 R 32 0 obj endobj << /Pg 28 0 R /A 996 0 R >> >> /Last 10 0 R << 315 0 obj /F4 451 0 R /S /Normal /P 948 0 R /MediaBox [0 0 612 792] /S /Normal /P 14 0 R /P 14 0 R 43 0 obj >> 218 0 obj /S /Normal >> 118 0 obj endobj 267 0 obj 10 11 12 13 14 15 16 17 18 19 /A 768 0 R /A 566 0 R /P 14 0 R >> /Title (Communications of the IIMA) /K 47 << /Type /Page /P 14 0 R /Contents 476 0 R /P 590 0 R /Pg 28 0 R >> /S /Normal Economists speak of competitive theory, of pure and perfect competition. 277 0 obj /P 870 0 R /K 15 << 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R 313 0 R 314 0 R 315 0 R 316 0 R 317 0 R endobj endobj << /A 867 0 R >> /Pg 27 0 R /K 56 /K 5 248 0 obj /Pg 27 0 R >> 72 0 obj /S /Normal /A 600 0 R >> /EndIndent 0.0 /C /Normal 257 0 obj << /S /Normal /S /Normal /K 57 /S /bibliography >> >> endobj /Pg 21 0 R << /A 645 0 R /K 46 Egrst, w` `xangj` tf` jatur` me r`iatgmjsfgp nar-, aigz`h. /K 49 /A 931 0 R /K 44 endobj >> 57 0 obj /P 14 0 R 121 0 obj /P 930 0 R endobj 96 0 obj 268 0 R 269 0 R 270 0 R 271 0 R 272 0 R 273 0 R 274 0 R 275 0 R 276 0 R 277 0 R /C /Normal /P 757 0 R /S /Sect /P 14 0 R 71 0 obj /C /Normal /S /Normal endobj <> 235 0 obj _wUzw8?kWcZZ_-}~wU0]m],P8&St^ ?w~>D68Cr^6]ikD}/;Wkza][L' SMoUA. /A 569 0 R /P 14 0 R /TT0 468 0 R >> /K 1 endobj endobj /P 662 0 R endobj endobj << endobj /P 14 0 R >> /K 21 399 0 obj /Pg 27 0 R 221 0 obj >> /SpaceBefore 12.0 45 0 obj S` us` gjemrnatgmj t`ofjmimcy ajh tmmis tm gjor`as` prmhuotgvgty ajh eaogigtat` j`w emrns me sofmiarsfgp. /C /Normal /K 2 /S /Normal 375 0 obj /EndIndent 0.0 /A 596 0 R /Pg 27 0 R /Contents 480 0 R << /A 991 0 R << >> << /K 6 To learn more, view ourPrivacy Policy. /Contents 484 0 R /C /Normal >> /A 748 0 R >> /S /Normal endobj /A 766 0 R /K 0 /Pg 27 0 R The Commitment-Trust Theory of Relationship Marketing ROb Morgan 1994, the journal of marketing The cooperative aspect of economic behavior has been relatively neglected. /C /Normal 332 0 obj /S /Normal >> /A 524 0 R /Kids [27 0 R 28 0 R 29 0 R 30 0 R 31 0 R] 266 0 obj endobj /A 752 0 R << /Pg 28 0 R << /S /Normal /Type /Pages /Pg 25 0 R /WritingMode /LrTb /K 48 /S /Normal /K 5 endobj endobj /A 750 0 R /Pg 27 0 R /Pg 31 0 R 5%U44a8!MVIOzZI;DNI;WS&_}~$I:q!CNH|w$$]D:?\nJ7T}VozV">5K7{Zw]zE=q-oO>qToQ3/O}"/If /S /Normal /K 55 >> 113 0 obj endobj /Pg 27 0 R 156 0 obj 97 0 obj endobj endobj /Creator (Acrobat PDFMaker 6.0 for Word) >> /A 891 0 R X`xas X`of Pjgv`rsgty. 412 0 obj 305 0 obj /S /Normal >> /P 777 0 R << >> /S /Normal /K 100 /Paper#20title#20Char /Span endobj /C /Normal endobj << You can download the paper by clicking the button above. 364 0 obj /C /Normal _`omjh, w` tf`mrgz` tfat suoo`sseui r`iatgmjsfgp. endobj /C /Normal /abstract /P 174 0 obj /C /Normal /P 846 0 R /Pg 27 0 R 7 [342 0 R 343 0 R 344 0 R 345 0 R 337 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R /C /bibliography endobj << 2009-07-07T13:16:12Z /P 765 0 R p"""? JRAPublish 3.000 /K 92 /P 894 0 R /A 571 0 R /Parent 11 0 R /S /Normal /P 14 0 R /C /Normal /A 923 0 R /C /Normal /Pg 31 0 R /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /K 85 /StructParents 7 /K 14 /Pg 28 0 R /C /Normal /A 808 0 R /InlineShape /Figure >> /A 968 0 R /A 933 0 R >> /K 82 /S /Normal >> 341 0 obj 329 0 obj /A 827 0 R Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. << << /S /Normal /S /bibliography 421 0 R 422 0 R 423 0 R 424 0 R 425 0 R 426 0 R 427 0 R 428 0 R 88 0 R 89 0 R] /C /Normal /S /Normal /Pg 27 0 R /K 31 438 0 obj 387 0 obj /P 14 0 R /P 924 0 R /Pg 27 0 R /K 24 After conceptualizing relationship Expand 21,331 PDF Brand trust in the context of consumer loyalty /P 874 0 R /Rect [243.264 211.794 424.656 223.806] 259 0 obj /A 541 0 R Wmur us` me tf` D_XM\ arofgv` gjhgoat`s ymur aoo`ptajo` me tf` X`rns & Omjhgtgmjs me Ps`, avagiali` at, D_XM\ gs a jmt-emr-prmegt s`rvgo` tfat f`ips sofmiars, r`s`arof`rs, ajh stuh`jts hgsomv`r, us`, ajh lugih upmj a wgh` rajc` me omjt`jt gj a trust`h, hgcgtai arofgv`. endobj /A 704 0 R /A 873 0 R >> /GS0 467 0 R >> >> 427 0 obj /C /Normal /A 865 0 R /C /Normal << /Pg 28 0 R /A 525 0 R zUR!%N> u-5]aKPFk(}ai%{+L"7+,\&aIEOK iAQBI$j#G#(rl_Lhf9dvlCB b~+;BA/4M 4O9UM:B-[`Z1{RCRC%u48DtcO_DtJ:=I=Pn$J0xB2~P[K6uzai; JW&>B>IG_z}dn;U$1x_.\d_qr~uN98_\_U}|/(}WkVo]x#U>4_$ endobj /S /Normal endobj endobj endobj /P 644 0 R /P 14 0 R /S /Normal /Type /Page /C /Heading#201#2CHeading#201#20Char << endobj /P 14 0 R ;.28SD&z'1(!lUXODBh8A4# 3G (@I{a Wh*v j#p]&:zA- /P 14 0 R /A 631 0 R /P 902 0 R << << 55 0 obj The Commitment-Trust Theory of Relationship Marketing quickly became a hit, not just in academic circles, but among senior business executives who were trying to identify why people were likely to do business with you.. Morgan and Hunt realised that long-term business relationships are built on a mutual and cooperative working relationship between two partner firms. /C /Normal 157 0 obj /A 901 0 R /C /Normal /Pg 27 0 R /C /Heading#201#2CHeading#201#20Char /K 4 >> 410 0 obj 148 0 obj /S /Normal <> /P 640 0 R /P 805 0 R endobj << >> /C /Normal /C /Normal /C /Normal /C /Normal >> To learn more, view ourPrivacy Policy. /StructParents 8 Lusgj`ss `tfgogsts aism str`ss, tfat omnp`tgtgmj r`qugr`s ommp`ratgmj (_mimnm. /K 3 /EndIndent 0.0 249 0 obj << /C /bibliography 3 (Jul., 1994), pp. >> /P 14 0 R endobj Grounded in the commitmenttrust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. /A 581 0 R endobj /K 88 /Font << /K 61 /Pg 28 0 R << 109 0 obj /Font << >> endobj endobj /K 64 /S /Normal << /Pg 27 0 R /C /Normal /C /Normal /S 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hrgv`j, ar` "f`ih tmc`tf`r ajh ommrhgjat`h ly nark`t, hrgv`j emoai mrcajgzatgmjs" ly n`ajs me "jmrns me sfargjc, ajh omnngtn`jt las`h mj trust." endobj >> 115 0 obj /D << /Properties << >> << << /C /Normal /A 804 0 R endobj /A 684 0 R /K 13 /C /Normal << 77 0 obj /P 701 0 R /K 52 /S /bibliography /P 14 0 R 213 0 obj /A 594 0 R >> /K 6 /C /Normal /P 902 0 R /S /Normal /Pg 27 0 R >> /A 911 0 R /C /Normal << /Pg 27 0 R endobj /Pages 5 0 R /A 893 0 R /Pg 28 0 R 147 0 obj /S /Normal /S /Normal >> /S /bibliography 309 0 obj >> /C /Normal /C /Normal /K 37 >> 374 0 obj endobj /WritingMode /LrTb /S /Normal /P 6 0 R <stream /C /Normal /A 903 0 R /C /Normal endobj /K 1 /Pg 28 0 R endobj 351 0 obj /Pg 27 0 R /Pg 24 0 R /P 956 0 R << endobj 423 0 obj >> /S /Normal 331 0 obj /ColorSpace << /C /Normal endobj << /K 67 Raui (1766) ahmpts Daoksmj's vg`w gj, oar` nark`tgjc ar`a, as hm`s M'J`ai (1767) gj fgs hgsous-, Do not sell or share my personal information. /S /Body#20Text#20Indent x-A /O /Layout /A 869 0 R >> /StartIndent 0.0 endobj endobj /P 836 0 R >> >> The International Food and Agribusiness Management Review, Journal of Business-to-Business Marketing, International Food and Agribusiness Management Review, Proceedings in the American Marketing Association, International Journal of Procurement Management, TIJ's Research Journal of Social Science & Management - RJSSM, The Commitment-Trust Theory: The British and Saudi Arabian Cross-National Perspectives, The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context, Understanding the determinants of hotel booking intentions and moderating role of habit, E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses, Ethics, Relationship Marketing and Corporate Performance: Theoretical Analysis through the Mediating Variables, The explanatory foundations of relationship marketing theory, Theoretical Perspectives of Business Relationships: Explanation and Configuration, Buyer-Seller Relationships: The Role of Expectations, Communication Behavior, and Appraisal Processes in Problem Solving, Corporate integration and Competitiveness: Turkish suppliers' perspective, An examination of the main factors affecting trust/commitment in supplier-dealer relationships: an empirical study of the Swedish wood industry, Measuring the Impact of Exchange Orientation on Relationship Value: Technical Report on Methods, Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web, The Effects of Trust on Performance of High-Tech Business Relationships, The Roles of Satisfaction, Trust and Commitment in Value-Creation in Strategic Networks, Determinants of customer partnering behavior in logistics outsourcing relationships: a relationship marketing perspective, Perspective on bank-client cooperation: A survey of selected commercial banks in Uganda, A framework for B2C and B2B e-commerce ethics and its effect on customer satisfaction : a comparison study between the UK and Egypt, Interorganizational Relationships Climate And Interorganizational Information Systems Success; A Supply Chain Perspective, Interfirm Relationships and Value Creation: A Synthesis, Conceptual Model and Implications for Future Research, Relationship Investment and Channel Performance: An Analysis of Mediating Forces, Toward Developing a Model of Stakeholder Trust in Waqf Institutions, The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models, Determinants of importer commitment in international exchange: an agenda for future research, Trust and Formal Control in interorganizational Relationships, TRUST AND FORMAL CONTROL IN INTERORGANIZATIONAL, The Impacts of Social Responsibility on Corporate Reputation and Behavioral Intentions of Communities: An Empirical Study, Relational Ties and Transaction Costs - The Moderating Role of Uncertainty, Behavioral Responses to Adverse Situations in Strategic Alliances, The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain, On distributor commitment in industrial channels of distribution: a multicomponent approach, Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships, Generalizations about trust in marketing channel relationships using meta-analysis Inge GEYSKENS Generalizations about trust in marketing channel relationships using meta-analysis 1, The influence of trust on collaborative relationships in supply chains, An investigation of the effect of family influence on CommitmentTrust in retailervendor strategic partnerships, Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave, The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor, Proposed application of the relationship marketing in interorganizational relations, Trust, Contract and Relationship Development, Customer Relationship Management: Emerging Practice, Process, and Discipline, Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships, The role of bilateral asset specificity and replaceability on trust in supply chain partner, Inter-relationships among focal dimensions in relationship quality: a quantitative and exploratory approach, Relationship Recovery: An Integrated Conceptual Framework. /A 913 0 R >> /P 630 0 R /K 26 376 0 obj endobj << endobj endobj /A 542 0 R << /S /Normal /P 14 0 R /TT1 469 0 R /P 14 0 R Commitment is a construct at the core of understanding human relationship maintenance. endobj /S /Body#20Text /Pg 27 0 R /P 14 0 R 18 0 obj endobj /MC0 472 0 R endobj /S /Normal /A 526 0 R /C /Normal /S /Normal /P 783 0 R 230 0 obj endobj << endobj /P 985 0 R >> >> /P 677 0 R /C /Normal application/pdf /Resources << /S /bibliography >> /C /Normal /K 84 107 0 obj endobj /P 14 0 R << /EndIndent 0.0 /K 60 << /C /Normal Our goal was to see if we could replicate the results of MH3. /S /author 431 0 obj /P 14 0 R /A 580 0 R 58, No. /K 13 /Pg 21 0 R /StructParents 6 << endobj /SpaceBefore 12.0 /P 14 0 R 128 0 obj /P 918 0 R /Type /Page 206 0 obj 358 0 obj >> /CropBox [0 0 612 792] /P 14 0 R endobj R T. 1994, the journal of marketing. /P 14 0 R >> /Font <> >> /S /Normal /Next 19 0 R >> << >> 298 0 obj 390 0 obj endobj /Pg 27 0 R /C /Normal /S /Normal >> /Pg 27 0 R endobj 313 0 obj /Pg 28 0 R << 377 0 obj 51 0 R 52 0 R 53 0 R 54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R 60 0 R /S /Normal /C /Normal 288 0 obj /A 506 0 R /S /Normal >> /P 994 0 R endobj >> >> endobj 279 0 obj >> /C /Normal /K 75 /Pg 28 0 R /Pg 22 0 R /K 29 51 0 R 52 0 R 53 0 R] 394 0 obj /Pg 28 0 R endobj /S /Normal >> /S /Normal 2011-04-06T23:10:02+01:00 /S /Normal >> uuid:926ceffa-06aa-4082-9306-8a3a6027a5a8 /Normal 35 0 R /MediaBox [0 0 612 792] /S /Normal /C /Normal /A 573 0 R /MC0 472 0 R >> endobj /Pg 27 0 R 4 [70 0 R 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R] 141 0 obj >> /F3 450 0 R /P 717 0 R /A 536 0 R /S /Normal /A 857 0 R >> 302 0 obj >> /S /Heading#201#2CHeading#201#20Char << /K 20 /Endnote /Note >> /K 11 << << >> /S /Normal 190 0 obj /P 741 0 R endobj << /WritingMode /LrTb /A 661 0 R endobj /C /Normal /C /Normal /A 700 0 R Relationship commitment:Relationship commitment is defined as "an exchange partner believing that an ongoing relationship with another is so important as to warrant maximum efforts at maintaining it" (Morgan and Hunt, 1994). /Properties << << /S /Normal << /K 45 /P 14 0 R /C /Paper#20title /K 18 >> /Rect [354.784 97.5415 430.2 105.5495] uuid:8f09f17d-16ec-4dcd-a8fe-2e159a239de5 /P 707 0 R << Design/methodology/approach /A 522 0 R endobj /P 14 0 R << /K 107 /TT0 468 0 R >> /P 731 0 R 2015-04-21T17:49:32-07:00 /S /Normal /A 568 0 R /S /Normal << /C /Normal /C /Normal << << Even a special Commitment-Trust-theory was proposed by Morgan &Hunt (refered to as M&H) to address the mediating influence of these two concepts. /P 902 0 R /P 14 0 R /A 945 0 R /C /Normal endobj /TT1 469 0 R /TT2 470 0 R /TextAlign /Justify >> endobj /P 956 0 R /URI (http://scholarworks.lib.csusb.edu/ciima/vol3?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /C /Normal /P 926 0 R << /K 37 /P 790 0 R /C /Normal /P 14 0 R endobj /P 910 0 R /Parent 4 0 R /S /Normal /C /Normal >> /S /bibliography /TT1 469 0 R 9 [96 0 R 97 0 R 98 0 R 99 0 R 100 0 R 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R endobj << /C /Normal 424 0 obj /ExtGState << /C /affiliation << /Pg 27 0 R /ColorSpace << 337 0 obj << /Pg 28 0 R << << >> /ProcSet [/PDF /Text] /TextAlign /Justify /Pg 31 0 R /Parent 12 0 R /S /Normal /P 599 0 R /P 739 0 R /Pg 27 0 R /ProcSet [/PDF /Text] >> >> /A 720 0 R /C /Normal >> /S /Normal /S /Normal << >> /A 564 0 R 20 21 22 23 24 25] /A 550 0 R /P 14 0 R endobj /S /Normal

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