In 1999, they increased their manufacturing capacity by purchasing a Stroh Brewery Company plant in Tampa, Florida, hiring the former Stroh employees, and began working with a trade union for the first time. Many beer drinkers know Yuengling for its amber lager, but that beer didnt become its flagship until 1987. The free summer concert celebration will be highlighted by the alternative rock band Better Than Ezra, which will perform on the main stage on Progress Avenue from 8 to 9:30 p.m., and the event concludes with fireworks. In 1975, Coors made news after they gave a $250,000 grant to the conservative think tank, The Heritage Foundation. Although the company's name changed, the bald eagle remained the company's emblem. Dick's daughters and sixth generation, Wendy Yuengling, Jennifer Yuengling, Debbie Yuengling . [1], He started work at Yuengling in 1958, while still in high school. 2023 Forbes Media LLC. . In 1960, Yuengling hired N. Ray Norbert as head brewmas-ter. You have permission to edit this article. POTTSVILLE, Pa. When Richard "Dick" Yuengling Jr. first took a job at his family's brewery as a teenager, his grandfather's secretary discreetly gave him this advice: "You ought to go out and . After dropping out of Lycoming College, Yuengling joined the business but soon walked out following an argument with his father about modernization. pic.twitter.com/5TdmGiUc5R. He bought the place down here on Westwood, which was Wholesale Beverage. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MillerCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. "Not put pressure on (them), but make sure the exposure is there until they get to an age where they may show some interest. ", John Kopp if(document.querySelector("#adunit")){ Phil Zimmerman '02 (communication) - Vice President of Communications at Discovery Channel }) He was moving into the warehouse and the production side of the whole brewery, so I think just knowing the industry in and out gave him an edge to it.. Yuengling & Son Inc.)", "Official Yuengling Brewery Blog - America's Oldest Brewery: BUTCHER FAMILY TOUR". He mentioned his conservative leanings in the Forbes interview saying, The rules and the regulations and the paperwork its horrible. [1] In the 2016 edition of the Forbes 400, Dick Yuengling was ranked 361 with a net worth of $1.9 billion. They've changed the beer industry." All rights reserved. The Reading Eagle reports that Dick told gathered reporters there, Our guys are behind your father. But thanks to a new sales manager, the Yuengling brand surged exponentially. "You get to see the caves that were dug in 1829 and it's a lot of oldness here and history, and people appreciate it," said Dick Yuengling, the brewery's fifth-generation owner. Dick rejoined in 1985 to buy his father out. ga('ads.send', { So at that point in my life, I was doing more of my own activities, but when I came back from college, for a couple summers I worked at the gift shop and did some tours.. Sep 16, 2020. Contact Us That's the challenge and we do a good job of that. Title: culture and employee engagement manager. He made his anti-union beliefs clear, calling for Pennsylvania to be a "right-to-work" state, and praising Republican governor Tom Corbett. "The longer that we're involved in it, the more important it is to appreciate the generations that came ahead of you, just to understand the perseverance that they may have had," Jennifer Yuengling said. The people that are running Anheuser-Busch today are virtually ruthless. They include: 149 Penn Ave. Scranton, PA 18503 That's why we've been around for so long.". We survived two world wars, when you couldnt get any grain. Siblings are and always will be your closest friends, they will always be there when you need a shoulder to cry on, and of course, they will always give you a hard time when you ask for it. They've changed the beer industry. Subscribe to FORBES: youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: fb.com/forbes Forbes Video, For 180 years, this American institution has been brewing quality beer. [5] Yuengling bought the rights to use the Mount Carbon (Bavarian Premium Beer) name and label when Mount Carbon Brewery went out of business in 1977. I've switched as well and Glad I did. Richard "Dick" Yuengling is the current (2010) president and owner. [17][18] In response, the trade union began boycotting Yuengling products. In 2018, by volume of sales, it was the largest craft brewery, sixth largest overall brewery and largest wholly American-owned brewery in the United States. Many people began promoting the brand as a result of the timely tweet from the Pennsylvania-based brewery, which has since received over 4.8 million views. In 2018, by volume of sales, it was the largest craft brewery, sixth largest overall brewery and largest wholly American-owned brewery in the United States. As the years passed, each of the four sisters transitioned into the leadership roles that they now hold. The extent of the damage was unknown. },false) Genting Malaysiacontrolled by billionaire Lim Kok Thayhas agreed to sell a 15.5-acre waterfront property in Miami to an investment group led by U.S. developer Terra for $1.2 billion. For more information on Kramer Beverage, please visit, Let Us Apply Our Industry Knowledge To Your Product. That commitment stands in stark contrast to many of the nation's other major brewers, which have sold out to international companies. Kramer Beverage is South Jerseys largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Yet, Richard Yuengling admitted that gaining a foothold within the craft market is challenging. if(document.querySelector("#google_image_div")){ MEAWW cannot confirm them independently and does not support claims or opinions being made online. In the late 1990s, Richard Dick Yuengling Jr. asked his daughters if they would be interested in joining the family business. This field is for validation purposes and should be left unchanged. So that was my first exposure to the industry. It would fit right in with the sporty, active-lifestyle beers trending today. Pennsyvlania state representative Brian Sims is leading a boycott of the beer saying, D.G. Donald Trumps real net worth? This is the first generation where it will be passed down from father to four daughters.". Yuengling & Son, turned his family's struggling brewery into one of America's largest beer makers. Pete Coors joins host Jon Caldara to give the history of Coors Brewing Company, from its founding by Adolf Coors in 1873 to present day MillerCoors. After 30 years in control, it's finally time to let go and pass the family business on to a 6th generation, but who will inherit the throne? Already, the daughters have had conversations about eventually passing the company down to their own children. Billionaire Richard Bransons Virgin Orbit Files For Bankruptcy After Failed Satellite Launch, The Top 10 Richest Women In The World 2023, The World's 15 Youngest Billionaires 2023, Billionaires 2023: The Top 10 Richest People In The World, Do Not Sell or Share My Personal Information, Limit the Use of My Sensitive Personal Information. View all, Eat & Drink hitType: 'event', Together they had daughter Marjorie "Marge" Hood, who was born in Pottsville, Dec. 20, 1921. . I learned all that over the first couple of years, she said. David G. Yuenglings original surname was Jngling, meaning youth, or young man in German. Kramer Beverage is South Jerseys largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. [9], Frank D. Yuengling began heading the company in 1899 after his father Frederick died. To mark the 190th, there will be a celebration from 1 to 10 p.m. Saturday, including Yuengling Brewery Beer Garden, downtown beer garden, vendors on Mahantongo Street and Progress Avenue and local bands. For example, the Yuengling daughters are planning to get the company more involved in social media as a way to collect customer feedback. The estimated net worth is $1.4 billion, as per The Morning Call. We are hoping to have a campus experience," Debbie said. The Philadelphia Inquirer reported in January 2015 that Yuengling was banned from the inauguration party for Democratic Governor Tom Wolfe. }); They've changed the beer industry." How Anheuser-Busch top brass was blindsided by potentially catastrophic Dylan Mulvaney campaign, James Rose: Dylan Mulvaney shares video of 'twin' amid Bud Light and Nike uproar, Yuengling, The Oldest Brewery In America. Yuengling & Son Inc.)", "Yuengling Launches "FLIGHT," The Next Generation Of Light Beer", "mybeerbuzz.com: Yuengling to Prooduce Bock Beer", "Official Yuengling Brewery Blog - America's Oldest Brewery: YUENGLING BOCK BEER", "First Draft: Yuengling may be an old dog, but it's full of new tricks", "Summer Wheat Traditional Weizen Beer (D.G. She is involved in employee orientation, CSR activities, as well as employee recognition and helping promoting The Yuengling Way. German brewer David Gottlieb Jngling (18081877) immigrated to the United States in 1828 from Aldingen, near Stuttgart, in the Kingdom of Wrttemberg. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. She was born on June 13, 1931, in Harrisville, WV, a daughter of the late Richard W. Elder. Wed see him load trucks and ride in the back of the truck with him. Hes nowhere near as rich as he boasts, nor as poor as his critics claim. The second best result is Richard Allen Yuengling age 40s in Port Richey, FL in the Bear Creek neighborhood. 2023 D.G. The latter is the former Strohs brewery, which Yuengling purchased in 1999. (David G. Yuengling established the Eagle Brewery on Centre Street in Pottsville in 1829, near where the current City Hall is located. 'Stop it!' There was an error processing your request. Forbes reports that the beer has revenues of $550 million. As the daughters have stood in the shadows of their father and the brewery, they've been watching and brainstorming about what will be new for "America's Oldest. ", If you wanted to support a new beer, go Yuengling. "The people that are running Anheuser-Busch today are virtually ruthless. The dairy remained in business until 1985. As D.G. "For us, that's important and something to protect. Debbies role evolved to focusing on enhancing the Yuengling culture and its values, including aligning employee engagement throughout the companys three breweries. While in 2004, Coors chairman Pete Coors ran for the United States Senate in Colorado as a Republican. Over time, Dick consulted with his daughters before implementing any changes, really showing how highly he thought of his daughters and the value that he believed they could provide to the business. Both are still produced today, along with Yuengling Traditional Lager, Yuengling Light Lager, Yuengling Light Beer (were unclear on what the difference is there), Yuengling Premium (also seems similar), and Yuengling Black & Tan. Yuengling & Son Inc.)", "Black & Tan (D.G. Fifth-generation owner Yuengling transformed his family's failing brewery into one of the biggest breweries in the United States. [8] His eldest son David Jr. left the Eagle Brewery to establish the James River Steam Brewery along the James River in Richmond, Virginia. Pennsylvania had the highest population of Yuengling families in 1880. Another, unrelated boycott occurred in 2006, when a separate scandal alleged Yuengling was a union buster. Here are 12 things you should know about Yuengling. Its the fourth of Yuenglings core brands, which include its Traditional Lager, Light Lager and Black & Tan. [30], In June 2016, as part of a consent decree, Yuengling committed to paying $7million to upgrade its water treatment facilities, as well as pay $2.8million in fines, to settle violations of the Clean Water Act that occurred from 2008 through 2015. ", By MARK KENNEDY - AP Entertainment Writer. One person said, "So you climbed out from under your rock and posted something! In addition to its Pottsville brewery, Yuengling has two other facilities: one in nearby Mill Creek, Pa., and the other in Tampa, Fla. Yuengling & Son Inc. Brewery. LAKEWOOD RANCH -- A descendant of the D.G. pg.acq.push(function() { Get local Breaking News alerts sent directly to your inbox. was the brand's message on a tweet that featured a chilled can of its traditional brew. How much is the Yuengling family worth? It's alright if you want to pursue something else.'". The celebration, headlined by the band Better Than Ezra and fireworks, is already exceeding expectations. 2014 - 2023 VinePair Inc. Made In NYC. },false) Yuengling also expanded distribution into West Virginia in May 2009, Ohio in October 2011, Rhode Island in June 2014, Connecticut in September 2014, Louisiana in August 2016, and Indiana in March 2017. Yuengling Brewery Chief's Daughters Work to Become His Successors D. G. Yuengling & Son has been a family-run brewery for five generations. "It's difficult to make it consistently and have the same taste attributes that you're looking for. 12 Things You Should Know About Yuengling | VinePair, https://vinepair.com/articles/yuengling-lager-independent/, wbs_cat Beer, wbs_type Lager, wbs_type Porter, wbs_brand Yuengling, beer, beer history, lager, Will the Real Pink Gin Please Stand Up? window.adsContainer = {"positionAfterTitle":{"code":"Article_Desktop_300x250_Middle5_Rel_Newrev","isOrganicUserAd":true,"max_width":336,"max_height":280},"position2":{"code":"Article_Desktop_300x250_After_Title_Rel_Newrev","max_width":336,"max_height":280},"position3":{"code":"Article_Desktop_300x250_Below_Next_Rel_Newrev","max_width":300,"max_height":250},"position4":{"code":"Article_Desktop_300x250_Middle_Rel_Newrev","max_width":300,"max_height":250},"position5":{"code":"Article_Desktop_300x250_Middle1_Rel_Newrev","max_width":300,"max_height":250},"position6":{"code":"Article_Desktop_300x250_Middle2_Rel_Newrev","max_width":336,"max_height":280},"position7":{"code":"Article_Desktop_300x250_Middle3_Rel_Newrev","max_width":300,"max_height":250},"position8":{"code":"Article_Desktop_300x250_Middle4_Rel_Newrev","max_width":300,"max_height":250},"position9":{"code":"Article_Desktop_300x250_Middle5_Rel_Newrev","max_width":336,"max_height":280},"position10":{"code":"Article_Desktop_300x250_Middle6_Rel_Newrev","max_width":336,"max_height":280},"position11":{"code":"Article_Desktop_300x250_Middle7_Rel_Newrev","max_width":336,"max_height":280},"position12":{"code":"Article_Desktop_300x250_Middle8_Rel_Newrev","max_width":336,"max_height":280},"position13":{"code":"Article_Desktop_300x250_Middle9_Rel_Newrev","max_width":336,"max_height":280},"position14":{"code":"Article_Desktop_300x250_Middle10_Rel_Newrev","max_width":336,"max_height":280},"position15":{"code":"Article_Desktop_300x250_Middle11_Rel_Newrev","max_width":336,"max_height":280},"position16":{"code":"Article_Desktop_300x250_Middle12_Rel_Newrev","max_width":336,"max_height":280},"positionTop":{"code":"Article_Desktop_970x250_Header_Rel","isOrganicUserAd":false,"max_width":970,"max_height":250},"positionBottom":{"code":"Article_Desktop_Sidebar_Bottom_Rel_Newrev","isOrganicUserAd":true,"max_width":300,"max_height":600},"positionBottomRight":{"code":"Article_Desktop_300x250_After_Title_Rel_Newrev","isOrganicUserAd":true,"max_width":336,"max_height":280}} D. G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. The family-owned brewery has traditionally changed ownership through the purchase of the company by the offspring of the previous owner. Phone: (570)-348-9127 or 1-800-22-TIMES(84637) [14] The Pottsville brewery was featured on an episode of The History Channel's American Eats. Enjoy Responsibly. Thomas Woodruff '80 (theatre) - Oscar-winning Special Effects. Yuengling has introduced three new additions to their product line within the last two years, Golden Pilsner, FLIGHT, and most recently, Raging Eagle. Wendy serves as Chief Administrative Officer for D.G. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, , Sly Fox, and 2SP. Daughter Marjorie Koch married Lieutenant John Park Hood. D.G. "But we also make good craft-style brews. [36] The drink tastes like traditional Yuengling but has an aftertaste of Hershey's Special Dark. We need him in there., Speaking to the New York Times, Pennsylvanias first openly gay legislator, Brian Sims, said, Everybody understands that the dollars that we now put into the marketplace have the potential to come back at us. Resides in New Orleans, LA Metropolitan Area. Jay R. Brooks Education: Bachelor of Science in accounting, marketing minor, Moravian University. Richard Yuengling began laying the groundwork for his daughters to take over the family business within three years after he acquired it in 1985. Yuengling & Son the nation's oldest brewery had been struggling when he purchased the brewery from his father and uncle. Though when contacted by a Forbes reporter, Dick said that he would welcome Hillary Clinton for a tour but added, Ive said enough., In a rousing Facebook post, Sims called for gay bars in Philadelphia to stop serving the beer. In the early 1990s, demand throughout the Delaware Valley and Pennsylvania, New Jersey, and Delaware outstripped the existing brewery's abilities. Bourbon Barrel Reserves, a small batch beer. One pub, JRs Bar, in Washington D.C. posted a video on their Facebook page of the beer being removed. In 2010, Barack Obama claimed Yuengling was his favorite beer. Today, all four sisters are having the time of their lives working for the family business. Yuengling & Son Inc. celebrates its 190th anniversary this year with a special celebration Saturday in the city, Jennifer, Debbie, Wendy and Sheryl Yuengling shared how the sixth generation is continuing the familys commitment to brewing quality beer. Mostly, I took care of the outgoing loads, warehouse inventory.. Yuengling & Son the nation's oldest . Now its chief, Dick Yuengling, is struggling to. But the company also offers a variety of beers, including seasons beers. Sincerely, A former customer of 17 years!, (Yuenglings response? [13] It was also so listed in the Pennsylvania Inventory of Historic Places at some unspecified date. Dick purchased the brewery from his father Richard, Sr. in 1985 after running his own beer distributorship. Its products included Yuengling Special, Por-Tor, and Juvo. gads_event = event; Yuengling is an Anglicized version of Jngling, its founder's surname and the German term for a "young person or youngster. Enjoy Responsibly. $25 per post at a $5/CPM. This is good tasting beer. Today, the company employs about 325 people. }); It was neat to get a taste of both sides of it, Wendy said. This fifth generation owner is in the Pottsville facilities daily. hitType: 'event', The company now produces about 2.8 million barrels a year, up from 137,000 barrels when he bought out his father in 1985. Richard Yuengling, Jr. Net Worth: Richard Yuengling, Jr. is an American brewery owner who has a net worth of $1.67 billion. He was the fourth-generation owner of D.G. When he. "We are doing some work at the Tampa brewery. Education: Bachelor of Science in marketing, Lehigh University College of Business and Economics. DAVID MCKEOWN / STAFF PHOTOGRAPHER Yuenglings 190th anniversary Lager cans sit out at the brewery, in Pottsville, during an exclusive media kick-off event in April. D. G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. "I think knowing the perseverance that the prior generations have gone through, we want to still continue that, and we're proud to be a family-owned brewery," Debbie Yuengling said. [5] The flagship product is Yuengling Traditional Lager, an amber lager. As a result, Democrats and LQBTQ bars boycotted Yuengling. After 29 years, in 2014 Yuenglings Ice Cream was officially re-introduced. Yuengling is the oldest beer/brewery in America and has been around since 1829. Yuengling began getting the company's financials in order. An email has been sent to with a link to confirm list signup. Yuengling beer returned to Massachusetts on March 3, 2014, after having circulated among some bars and restaurants beginning in February. Education: Bachelor of Science in business administration, Bucknell University; M.Ed in counseling psychology, Lehigh University; diploma certificate, Siebel Institute of Brewing Technology, Chicago, Illinois. if(document.querySelector("#ads")){ She noted how there are a number of employees who worked through her fathers tenure and now work with the four daughters, but also worked for their grandfather. hitType: 'event', In 2021, Yuengling announced its expansion into Texas through a partnership that have its beer brewed at a Molson Coors' facility in Fort Worth. ga('ads.send', { I transitioned into marketing and I did that for a couple of years. "We've never defined ourselves by what people call craft or not craft," Wendy said. So, its really neat to see people who have bought into that approach. $2.5 billion, according to our most recent tally. Yuengling initially brewed beer at Mount Carbon but eventually abandoned it. I think he has a very commonsense approach to things that we all try to learn from and emulate, Wendy added. Despite headlines from MSM, Yuengling not only pic.twitter.com/1Zl7Cz0Zhh. To thrive as an iconic American company that is committed to our employees, produce exceptional products for consumers to enjoy, and for our distributor partners to champion. Health & Fitness Powered by. Yuengling's post, which has received 54,000 likes, was interpreted as a jab at its larger rival, which is still reeling from the controversy that started when Mulvaney announced the collaboration on April 1. My role touches everything from HR, IT, accounting, sales and marketing.. "If you wanted to support a new beer, go Yuengling, tweeted a user." [11] Richard L. Yuengling Sr. and F. Dohrman Yuengling succeeded Frank Yuengling after their father's death in 1963.[12]. However, they were eventually merged with the Pottsville plant. So you climbed out from under your rock and posted something!Sorry, but I found a much better option! YOU HAVE 5,000 FOLLOWERS. [32], Yuengling will transfer at least 51% control of the company in the future to either of his daughters who are currently executives, Jennifer or Wendy; he told them which one privately, but not publicly. Rightfully so, the sisters tend to disagree on things which has caused them to challenge each other to compromise on what is right for the overall business. Richard is related to Caroline J Yuengling and Nancy J Yuengling as well as 3 . [3] In 2015, Yuengling produced about 2.9 million barrels, operating two Pennsylvania facilities and a brewery in Tampa, Florida.[4].
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