WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Photographed by Annie Leibovitz against a backdrop of blue sky and swirling clouds, the tennis champions asymmetric Louis Vuitton slip dress served as a stunning reminder that her approach to style is just as fierce as her conduct on the court. The deal was BTSs first sponsorship deal with a luxury house, which is significant, he says. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. Sign up for the Teen Vogue daily email. Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. Not only is she an ambassador for Louis Vuitton but she is also a face of LOreal, Chopard and Mot & Chandon. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. Korean traditional music mingled with contemporary pieces to set the background. Many of these celebrities do not just go on red carpets, but are featured in branded events, dinners and private gatherings that, even without the presence of sponsorship or advertising contracts, can last for years, through the more or less intense moments of their careers. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. The Long View by Vogue Business: Fashions new outliers, Enter your email to receive editorial updates, special offers and breaking news alerts from. The septet comprising RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook have lured the whos who of the luxury market, clinching lucrative deals every now and then. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, joyful spirit in new motifs," the brand shared in a statement. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. Prada Ambassador The Fold - NZ WordPress Design & Development. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. She joins Zendaya, Hoyeon, & J-hope in the list! BTS - Photo courtesy of LVMH. Virtual idols may also be on the cards, says Booker. Korean traditional music mingled with contemporary pieces to set the background. She joins Zendaya, Hoyeon, & J-hope in the list! So the idea would seem to be to try to intercept the attention of increasingly young and international markets, without limiting itself to an overly specific image capable of having the best parts of old and new celebrity culture. Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. "I can't wait to share all the very exciting projects we are working on," Louis Vuitton's Men's Artistic Director Virgil Abloh said. The 36-year-old Bollywood star's role was unveiled as part of a new handbag campaign, which sees her joining Emma Stone and Chinese actor Zhou Dongyu in a series of promotional shots. If you havent seen or heard ofSquid Game,then we can only assume that youve been living under a rock. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. Winter wardrobe essentials: Must-have clothing and accessories for the chilly weather, Tiffany & Co. unveils transformed New York City flagship, Louis Vuitton announces Zendaya as latest ambassador. The partnership comes just days after BTS inked another major deal with none other than McDonald's. Our Standards: The Thomson Reuters Trust Principles. Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. Credit: Dior. Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Zendaya stole the spotlight at Louis Vuitton's Fall/Winter 2023 runway show, as the rumored ambassador & 'Euphoria' actress sat front row. Its really beautifully made and durable, Zendaya, who has cemented herself as a fashion star on virtually every red carpet, told Vogue about the Capucines bag. Since its premiere on September 17, the K-drama has taken over the world, producing a new crop of superstars so the timing of Louis Vuitton's announcement is more than perfect. The announcement comes shortly after Padukone was unveiled as Vogue India's latest cover star. The Maisons latest touchdown in Fashion juggernaut Louis Vuitton has tapped into the power of Squid Game, announcing Hoyeon Jung as its new global ambassador. For the brands spring 2021 campaign, shot by creative director Nicolas Ghesquire, Osaka wears a playful, kaleidoscopic minidress that feels perfectly in keeping with the tennis pros love for bold color and print. For example, in Central and South America there are reggaeton stars who are super megastars over there. The deals speak to the broad appeal of these musicians, particularly in the US and Asia-Pacific, two key growth markets for luxury brands, particularly during the pandemic, says Avery Booker, chief operating officer at Content Commerce Insider, who has more than a decade of experience in global luxury market forecasting and digital marketing. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can through our delicious food when we introduce the BTS signature order on our menu next month. "LV X BTS ? Louis Vuitton announced the news on Twitter on Thursday, writing "#BTS for #LouisVuitton. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. The Capucines handbag, which was launched a decade ago and is named after the Paris street where Louis Vuitton opened his first store in 1854, has become a defining silhouette for the luxury fashion house. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. I am thrilled to have Louis Vuittons first-ever Prefall fashion show in the vibrant capital city of Seoul, showcasing Artistic Director Nicolas Ghesquires vision for the collection, says Pietro Beccari, Chairman and CEO of Louis Vuitton, ahead of the show. Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. The label also shared photos from the BTS' campaign debut which sees the musicians in coordinating pastel ensembles and sneakers on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. HoYeon Jung is the newest global ambassador for Louis Vuitton. Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. To become a global brand ambassador is truly a dream come true for me. Clearly, the feeling is mutual. The delicious order includes 10-piece chicken McNuggets, medium World Famous fries, a medium drink and sweet chili and cajun dipping sauces inspired by recipes from McDonald's South Korea. The rising Korean fashion stars making a global imprint. Tune in below to see what Louis Vuitton has in store when its pre-fall 2023 fashion show goes live on Saturday, April 29, at 7 pm (Singapore time). Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. Not all marketers are convinced though. 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The news comes three months after BTS helped drive millions of views to the house's men's fall 2021 digital presentation with a social media teaser campaign and one month after all seven superstars wore Louis Vuitton to the 2021 Grammy Awards. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. How well has Wes Anderson's aesthetic aged? PSA: the power of BTS is about to infiltrate luxury fashion. The pop superstars will be teaming up with the fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances, Fashion Kings BTS Announced as the Newest Louis Vuitton Ambassadors, Best Face Forward: Jimins Go-To Skincare Mask Is Now Available Online for $2, Drake, Will Arnett Celebrate Toronto Maple Leafs (Long-Awaited) Postseason Triumph, 2023 Met Gala Live Stream: How to Watch the Red Carpet Online, Record Players Start at Just $39 As Part of Amazon's Bluetooth Turntable Sale, The Popular WiFi Extender That Gets Rid of Dead Zones at Home Is Just $15, Best 'Face' Forward: Jimin's Go-To Skincare Mask Is Now Available Online for $2, How to Watch the NBA Playoffs Online: Live Stream Basketball Without Cable, Roy Wood Jr. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. The impressive location will see equally Its not a one-hour photoshoot but an ongoing relationship, he says. However, it is not the first chapter in the LV x Hoyeon history book. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. She joins Zendaya, Hoyeon, & J-hope in the list! BTS made a stylish statement at the Grammys last month when they turned up in custom Louis Vuitton suits now it turns out they may have been making a not-so-subtle announcement as well. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. "The band has great memories with McDonald's. A virtual version of Angelababy attended Diors pre-fall 2021 show in Shanghai. BTS doesnt need this partnership with Louis Vuitton, says Watson. 2023 Cond Nast. In a press release announcing BTS new role, Louis Vuitton calls them one of the most renowned and influential groups in the world, adding that BTS ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House., The fashion brand also tweeted the announcement alongside a new picture of the guys sporting pastel-hued LV looks. To revist this article, visit My Profile, then View saved stories. Zendayas campaign was shot at the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer Eileen Gray, and was photographed by duo Mert Alas and Marcus Piggott and styled by longtime collaborator Law Roach. We're excited about this collaboration and can't wait to share the BTS Meal with the world," BIGHIT MUSIC, the label of BTS, said in a statement. = GORGEOUS" one fan wrote in the comment section. As part of the new partnership, Jungkook, J-Hope, V, RM, Jin, Suga and Jimin will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. House Ambassador is highest title at Louis Vuitton btw!! Discover more via link in bio. Mert and Marcus. Prior to her debut as an actor, Hoyeon started in the fashion industry as a teenager. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Fees for talent could well skyrocket, predicts NYUs Watson. J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and are expected to be dressed in bespoke clothes in their forthcoming appearances, reported Independent. Louis Vuitton Spring 2017 ready-to-wear show, Squid Game Star Hoyeon Jung on Her Rapid Rise, BLACKPINKs Jennie, and Whats Next, The Squid Game Director Gave a Major Update About Season 2, Loved Squid Game? SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.". WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! On Saturday the creator and director of 2021s Netflix hit drama Squid Game Hwang Dong-hyuk participated in the show scenography. Louis Vuitton has named BTS as global ambassadors, making them the latest South Korean stars to lead a major LVMH brand. Courtesy of Louis Vuitton Throughout her career, she has also walked for brands such as Italys Far East Film Festival: Malaysian Drama Abang Adik Sweeps Top Prizes, Inside the $25,000 Members-Only Club That Gives Access to VIP Suites at L.A.s Biggest Arenas, The Jacqueline Avant Children and Family Center Unveiled in Watts: Its a Safe, Clean, Beautiful Space, Art Auction to Preserve Nina Simones Childhood Home Kicks Off May 12, Co-Curated by Venus Williams, Naomi Watts Just Wore These Under-$100 PJs from Two Star-Loved Brands -- And They're the Perfect Mother's Day Gift for Stylish Travelers, The Best Signet Rings for Adding a Red Carpet-Ready Touch to Your Jewelry Stack, A Less Outrageous and Costume-y Met Gala? This comes after the fashion industry underwent a tumultuous year in 2020. More recently, Burberry partnered with Itzy, and Givenchy with Aespa, both emerging K-pop names. Theyre the Swiss Army knife of marketing because they can reach audiences in so many countries on all these different platforms.. The industry leader for online information for tax, accounting and finance professionals. Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. Over the past decade K-pop stars have benefited from the Hallyu wave, the phrase that sums up the popularity of Korean pop culture and entertainment overseas. Exclusive news, data and analytics for financial market professionals, Reporting by Joyce Lee and Mimosa Spencer; editing by Barbara Lewis. BTS has joined Louis Vuitton as global brand ambassadors. Some real-life ambassadors are comfortable with using virtual versions of themselves: a virtual avatar of Dior ambassador Angelababy attended the brands pre-autumn show in Shanghai in March. The young persons guide to conquering (and saving) the world. All quotes delayed a minimum of 15 minutes. The secret ingredient is youth subcultures, A new milestone for Massimo Giorgietti's Fantastic Green 1 project, In America, demand for Yeezys is rising sharply, Kanye West's sneakers are among the most sought-after online, despite infamous controversy, Chanel is also targeting the sneaker market, Jimmy Choo launches capsule collection dedicated to Sailor Moon, The fairy-tale imagery of Collina Strada x Vans, Scribbled sneakers and T-shirts with butterfly prints, After 23 years since the launch of the first BAPE STA on the market, All the best footwear of this fashion month, The defeat of sneakers and the great classics comeback, plus frogs. As part of the new partnership, Jungkook, J-Hope, V, All rights reserved. "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us, adds BTS, in a press release. BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes. With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. The French fashion house debuted its first-ever campaign starring the Golden Globe-winning actress 2023 The Hollywood Reporter, LLC. I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. If I buy something I want it to really last me. WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. Zendaya is the newest Louis Vuitton H ouse Ambassador. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. Padukone has recently starred in campaigns for the likes of Levi's and Adidas, though her partnership with Louis Vuitton marks her first ambassador role for a luxury label. Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore, 6 of Pharrell Williamss biggest luxury fashion collaborations, Yayoi Kusama wants her Louis Vuitton collaboration to bring joy. Theyre going to see how far they can stretch it as possible. This strategy tends to create a strong association between stars and brand even when the clothes that are actually worn do not possess the explicit Louis Vuitton signature: unlike Chanel, Louis Vuitton looks may be less clearly identifiable, but the stars who wear them are, and the association works. The world was in one of the thickest, hardest stretches of the COVID pandemic. Actress Deepika Padukone has become the first ever Indian brand ambassador of luxury brand Louis Vuitton. "And it speaks to the kind of diversity I hope to see in the future. Finally, there is her keen instinct for fashion as a means of activism: As just one example, for her appearance at last years U.S. Open, where she won her third Grand Slam title, Osaka wore a series of protective face masks powerfully honoring Black victims of police brutality. The news comes three months after BTS helped drive millions of views Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. The handbag, crafted in full-grain Taurillon leather and outfitted with hand, shoulder, and cross-body styling options, is both practical and elegant.
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