Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (February 25, 2020). As soon as this statistic is updated, you will immediately be notified via e-mail. Screaming Fangirl. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Fans recently crowdfunded around 3 million baht (around $95,000) to . K-Pop's wide appeal across Asia is due to several factors. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. The Western Hemisphere: K-Pop Consumption and Engagement. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Success! The Tulsa . "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Are K-Pop fans living in the West mostly Asian? - Quora Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 2007 - 2023 6Theory Media, LLC. In part, this is due to South Koreas position as an economy driven by exports. Sasaeng fan - Wikipedia First was the young, diverse, and digitally native Generation Z coming of age. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: Register in seconds and access exclusive features. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Top North and South American Cities for K-Pop. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. There are 240 respondents in this survey with 140 of them come from the US. (image via Vivid Seats) Vivid Seats also notes . ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Happy reading! Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. How K-pop fans became celebrated online vigilantes JavaScript is disabled. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. statistic alerts) please log in with your personal account. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). First thing first, well see the demography of the surveys respondents. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. In the K-Pop industry, merch is as important as the music itself. K-pop acts take up the three top spots on Billboard's Social 50 Chart. However, K-Pop history has seen some exceptions, for example, TWICE. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. The K-pop Invasion: A Look At America's New, Young, Audio-Centric Profit from the additional features of your individual account. There are of course male fans, but male fans virtually avoid male idol groups. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. In, Korean Foundation for International Cultural Exchange. For a better experience, please enable JavaScript in your browser before proceeding. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Other East Asian countries have a somewhat misleading representation within this data. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. "Popularity of South Korean pop music (K-pop) in the United States in 2019." K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Dancer at Heart. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. . How K-Pop Fans Actually Work as a Force for Political Activism in 2020 Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. Mamamoo arent on that list, but I know they have more female listeners too. In the past week, they sawover 24million, more than 14,000 times what's expected. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. All Rights Reserved. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. to incorporate the statistic into your presentation at any time. K-Pop Activism and U.S. Politics, Explained - Vulture rollingstoneindia.com/art-korean-music-videos/. Business Solutions including all features. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . You can only download this statistic as a Premium user. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. K-pop is a genre of South Korean popular music. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Like to Laugh. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Lalu, benarkah fans Kpop terbesar ada di Indonesia? EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). A Medium publication sharing concepts, ideas and codes. 28 Feb 2023 06:29:24 While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. K-Pop itself has been crafted with the goal of accessibility in mind. Made by: sunshinejoonie. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. This number was for those searching for a ticket to a BTS concert on the ticketing website. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. A Deeper Look at Why BTS Has Thrived in America - Vulture During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. 10.14.20. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). The K-Pop wave has been well documented in the United States. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Finally, heres come the end of this writing. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Does It Really Matter If A Lot Of BTS Fans Are 'Little Girls'? - ED Times One of the administrators behindthe BTS on Billboard! Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Warner Bros. Business opportunities soon followed. Can ifans use melon? Dec 28, 2020. Change Consent | Kpopmap 2022. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). [PORTABLE] Kpop-fan-demographics - Weebly those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Profit from the additional features of your individual account. compared tothe number of followers that artist has. These 27 K-Pop Girl Groups Have Massively Different Gender - Koreaboo This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. This game allows players to create or direct their own stories through the members of the BTS. Business opportunities soon followed. Top Asian Cities for K-Pop Contrarily for males, the money that they spend is around $50 to $100. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Get full access to all features within our Business Solutions. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. This is consistent across both Instagram Followers and YouTube Views. You can also find the Tableau Public visualization dashboard I've created to support this article. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. just 24% belonged to that demographic when tickets to the Map of . i can't read korean Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. In addition, regardless of the fans demographic such as religion . BTS's Growing Fanbase Isn't Just Teens, It's Their Moms - InStyle (February 14, 2022). Five Kpop Games You Can Download & Play on PC for Free Polish K-Pop fans' average age. | Download Scientific Diagram Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. It isn't just BTS fans who are this passionate. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Meanwhile, all transgender respondents with a total of 4 people come from the US. Age And Gender Demographics Of K-Pop Girl Group Listeners In South We believe this is somethingthat should be reflected on the charts.". Korean Foundation for International Cultural Exchange. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. How K-Pop Helped Fuel Thailand's Political Awakening - Vice K-Pops wide appeal across Asia is due to several factors. South Korea: K-pop popularity in the U.S. | Statista As the K-pop fandom's political organization becomes even more mainstream,. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Without any further ado, please enjoy this article. Learn more about how Statista can support your business. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. The money is mostly obtained from parents or working part-time jobs. 19, 2017, in Los Angeles. K-pop popularity worldwide 2021 | Statista Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. There are also historical and economic ties with the region. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Following the US, there are 31 respondents from Europe and 28 from Canada. In Korea, Kpop (both male and female groups) are largely made up of female fans. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Register in seconds and access exclusive features. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Engagement performance compares an artist's performance to other artists who have the same reach. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach.
Adelphi University Basketball Roster,
Https Eu Bbcollab Com Guest 8851c709ef7640e99cfc87ed34cd25ac,
Walk From Littlehampton To Arundel Along The River,
List Of Arsenal Goalkeepers Wiki,
Articles P